Creative Direction
Pioneering the Digital Revolution
Inxeption is digitizing the global Industrial Commerce value chain through vertical marketplaces for supply chain, powered by a robust industrial search engine and digital infrastructure platform. With Inxeption, suppliers operate a more efficient and connected sales channel, and buyers gain access to vetted sellers, procurement financing and streamlined order fulfillment.
Overview: As Creative Director for Inxeption I was responsible for overseeing the creation of brand standards, compelling collateral, digital marketing campaigns, events, strategic presentations, leading the creative/marketing team, and engaging social initiatives. My responsibilities extended to collaborating with cross-functional teams to align marketing efforts with business goals, fostering growth, and maintaining a positive work environment conducive to creative excellence.
Promo Videos: As the creative director for Inxeption, I spearheaded the promo video process. Collaborating closely with our content team, I conceptualized and storyboarded the narrative, shaping the visual and auditory elements to align with our brand’s vision. Crafting the script became a collaborative effort, drawing on the expertise of our talented team to communicate our message effectively. From sourcing and curating footage to the final edit, every step of the process was a hands-on endeavor.
Brand Standards: From fonts to colors, logos to tone of voice, every detail in our brand standards guide has been meticulously designed to resonate with our identity. I led the creation of a comprehensive guide that ensures a cohesive and impactful brand presence, fostering consistency and resonance across all touchpoints.
Graphics: Given the conceptual and technological nature of Inxeption’s services, our journey involved creating a rich array of customized graphics.
Empowering the Future: As the company continued to focus on solar, I was tasked with designing a distinct identity for Inxeption Energy within the vibrant Inxeption family. Crafting a visual identity that stands out, yet aligns seamlessly with the Inxeption ethos. Transforming ideas into a dynamic reality that reflects our commitment to innovation in the energy sector.
Marketing Collateral
Elevating Inxeption’s story across every channel. From digital to experiential, our omnichannel sales collateral and marketing solutions are crafted to resonate seamlessly, ensuring a unified brand presence. Transforming ideas into impact, we navigate the diverse landscape of communication to reach and engage our audience wherever they are.
Sales Support: Inxeption’s comprehensive collateral suite encompassed a diverse range of sales support materials, spanning flyers, presentations, brochures, educational resources, graphics, promotional items, and inventive custom mailers.
Transforming Spaces, Inspiring Minds: From the drawing board to vibrant walls, our designs breathe life into office spaces with captivating murals that tell stories and inspire creativity.
Sales Enablement
As the Creative Director, I orchestrated a transformative sales enablement strategy that ignited a phenomenal 200% year-over-year increase in sales. Collaboration with our dynamic sales and strategy teams was paramount, paving the way for success. Elevating the art of selling through innovation and teamwork.
Do Business Better
As the Creative Director at Inxeption, I’ve driven a dynamic spectrum of initiatives, elevating our brand through strategic vision and creative prowess. From crafting compelling collateral and managing dedicated teams to formulating innovative strategies and closely following analytics, my role has been pivotal. I’ve led the design of impactful presentations, bringing a blend of creativity and strategic thinking to each project. Together, we’ve not only achieved aesthetic excellence but have also strategically propelled Inxeption to new heights in the ever-evolving tech landscape. It’s been a journey of creativity, leadership, and unwavering commitment to shaping a brand that resonates in the digital era.
